Apple Event 2025: new Apple Watch, AirPods, and iPhone 17

Apple Watch

Apple Watch Series 11

Apple has unveiled the Apple Watch Series 11 — its thinnest model yet, and the first to support 5G connectivity. The watch features Ion-X glass with a ceramic coating, making it twice as scratch-resistant.

New health features include the ability to detect hypertension and chronic high blood pressure, analyzing 30-day trends. A Sleep Score provides deeper sleep insights, and a new wrist-flick gesture in watchOS 26 lets you dismiss calls and notifications with ease.

Battery life now stretches to 24 hours on a single charge, making it more reliable for everyday use.

The Apple Watch Series 11 will be available in recycled aluminum and polished titanium. Prices start at $399, with pre-orders open today, September 9, and availability beginning September 19.

Apple Watch Series 11 — Features and Specs

• Thinnest Apple Watch to date
• 5G connectivity
• Ion-X glass with ceramic coating (2x scratch-resistant)
• Hypertension and blood pressure trend analysis
• New Sleep Score metric
• Wrist-flick gesture in watchOS 26
• Up to 24 hours of battery life
• Materials: recycled aluminum, polished titanium

Apple Watch Ultra 3

The Apple Watch Ultra 3 continues Apple’s tradition of building the ultimate outdoor companion. This year, it introduces satellite connectivity, letting users send SOS messages even when off the grid.

The Ultra 3 keeps its long-lasting 36-hour battery life (up to 72 hours in low-power mode) and extreme 3,000 nits display brightness, ensuring visibility under any conditions.

The Apple Watch Ultra 3 is priced at $799, with pre-orders starting today and general availability on September 19.

Apple Watch Ultra 3 — Features and Specs

• Satellite connectivity for emergency messaging
• 36 hours battery (72 hours in low-power mode)
• 3,000 nits peak display brightness
• Rugged outdoor design
• Available September 19, from $799

Apple Watch SE 3

Apple also refreshed its entry-level smartwatch, the Apple Watch SE 3. It now includes Always-On Display, gesture support, and the new S10 chip for improved performance.

The SE 3 offers the essentials: fitness tracking, notifications, Apple Pay, and Family Setup — all at a more budget-friendly price point.

Apple Watch SE 3 — Features and Specs

• Always-On Display
• Gesture support
• S10 chip for faster performance
• Fitness tracking and Apple Pay
• Family Setup support
• Affordable entry-level option

AirPods

AirPods Pro 3

The AirPods Pro 3 come with a big leap in features:

• Heart rate sensor powered by a tiny PPG module, tracking fitness and workouts.
• Live translation: lowers external sound and delivers real-time translated audio.
• Improved noise cancellation: up to 2x better than the previous generation.
• More comfortable design: five ear tip sizes, IP57 sweat and water resistance.
• Pre-orders start today at $249, shipping from September 19.

AirPods Pro 3 — Features and Specs

• Heart rate sensor with workout tracking
• Live translation on-the-fly
• 2x improved active noise cancellation
• New ergonomic design with five ear tip sizes
• IP57 sweat and water resistance
• $249, available September 19

iPhone

iPhone 17

The standard iPhone 17 finally gets 120 Hz ProMotion on a larger 6.3-inch OLED, hits 3,000 nits peak brightness, and upgrades cameras with a 48 MP “dual-fusion” rear system (2× optical-quality telephoto) plus a 48 MP fusion ultrawide. Up front: a new 18 MP Center Stage selfie camera on a square sensor so you can shoot proper landscape selfies without rotating the phone, it’s powered by the A19 (3 nm) and now starts at 256 GB. $799, preorders available September 12, shipping September 19; colors: black, lavender, blue, green, and white.

iPhone 17 — Features and Specs

• 6.3″ 120 Hz ProMotion, 3,000 nits, Always-On down to 1 Hz
• A19 (3 nm), 6-core CPU / 5-core GPU
• 48 MP dual-fusion rear, 2× optical-quality; 48 MP fusion ultrawide
• 18 MP Center Stage front; square sensor for landscape selfies
• 256 GB starting storage; $799; Sep 12 preorders / Sep 19 launch; 5 colors

iPhone 17 Air

Apple’s thinnest iPhone ever — just 5.6 mm thick. The iPhone 17 Air packs a 6.5-inch ProMotion display with a 120 Hz refresh rate and a peak brightness of 3,000 nits.

It runs on the A19 Pro chip with a C1x modem for double the connectivity speed. Thanks to Apple’s new N1 chip, it supports Wi-Fi 7, Bluetooth 6, and Thread.

Battery life promises up to 40 hours of video playback, and the design features an all-ceramic shield and titanium for enhanced durability. The iPhone 17 Air is eSIM-only, with prices starting at $999 for 256 GB. Available September 19.

iPhone 17 Air — Features and Specs

• Ultra-slim 5.6 mm body
• 6.5-inch ProMotion display, 120 Hz, 3,000 nits brightness
• A19 Pro chip + C1x modem
• Wi-Fi 7, Bluetooth 6, Thread support (via N1 chip)
• Up to 40 hours of video playback
• Ceramic shield + titanium build
• eSIM only
• Starting at $999 (256 GB), available September 19

iPhone 17 Pro

The iPhone 17 Pro comes with a new all-aluminum chassis and a bold new rear design with a full-width camera plateau. It runs on the same A19 Pro chip, offering unmatched performance.

Apple also debuted its new iOS 26 with a design system called Liquid Glass, bringing translucent, futuristic visuals to the iPhone experience.

The iPhone 17 Pro starts at $999, with availability from September 19.

iPhone 17 Pro — Features and Specs

• All-aluminum chassis
• Full-width camera plateau design
• A19 Pro chip
• iOS 26 with Liquid Glass design language
• Starting at $999, available September 19